BIKE: sedan into truck

[Lane S. Wimberley]

Hmmm.  Isn't Subaru the car company that Lance does ads for?

And, from Subaru's web site ("Commitment to the Outdoors")...


"... You could say that Subaru is the official vehicle of the outdoors."

"Make no mistake, this is no idle marketing hype. ... This approach
helps us learn more about our customers' interests, and enables us to
demonstrate how Subaru all-wheel drive can complement their active
lifestyles. Simply put, it's much more than hanging a banner on a
mountain or sponsoring a racing team -- it's the real deal. It's what
makes us unique."

Interesting that they make a very careful and subtle distinction
between enjoying (even exploiting) "the outdoors" and protecting it.

Quite disgusting, that.

-Lane

dick ryan writes:
> 
> It's refreshing to see some honesty in the "car" industry
> 
> 
> To Avoid Fuel Limits, Subaru Is Turning a Sedan Into a Truck
> By DANNY HAKIM
> Subaru is tweaking the Outback sedan and wagon to meet the 
> specifications of a light truck in order to avoid tougher fuel economy 
> and air pollution standards.
> 
> For the story, go to:
> 
> http://www.nytimes.com/2004/01/13/automobiles/13SUBA.html?th
> 
> Dick Ryan
> It's refreshing to see some honesty in the "car" industry
> 
> 
> To Avoid Fuel Limits, Subaru Is Turning a Sedan Into a Truck
> By DANNY HAKIM
> Subaru is tweaking the Outback sedan and wagon to meet the
> specifications of a light truck in order to avoid tougher fuel economy
> and air pollution standards.
> 
> For the story, go to:
> 
> http://www.nytimes.com/2004/01/13/automobiles/13SUBA.html?th
> 
> Dick Ryan_______________________________________________
> Get on or off this list here:  http://lists.bicycleaustin.info/listinfo.cgi/forum-bicycleaustin.info




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